Ninja Theory, the developer behind Hellblade 2, has shed light on its inclination towards creating shorter games, attributing it to the evolving landscape of digital distribution and the value of players’ time.
With the imminent release of Hellblade 2, priced at $50 and boasting a digital-only format, Ninja Theory continues its trend of crafting concise gaming experiences. Dom Matthews, studio head at Ninja Theory, emphasized that the length of their games is tailored to suit the narrative they aim to convey.
Speaking in a recent interview with IGN, Matthews elucidated, “We always set out to tell a story, and for the game length to be appropriate for the story that we want to tell. It’s not really a case of setting out to make shorter experiences. There is a story that we want to tell here with a beginning, middle, and end, and what is the right shape and size of experience to tell that story? So that’s kind of where we start.”
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Matthews highlighted the audience’s appreciation for shorter games, where each aspect of the journey holds significance. He noted, “I think there’s a lot of pressure on people’s time these days, and I think our fans, from what we hear from them, they enjoy a shorter game where our intention is that every step of that journey is meaningful.”
As digital distribution continues to reshape the gaming industry, Matthews expressed enthusiasm for the diversity of gaming experiences now accessible to players. He remarked, “I’m really pleased to see that there’s a lot of people that actually enjoy a shorter experience, something that they can sit down on whatever Friday night, stick their headphones on, turn the lights off and kind of sink into an experience.”
For Ninja Theory, success with Hellblade 2 is measured not only by sales but also by the impact it has on players. With the game set to launch on Game Pass and across PC and Xbox platforms, Matthews emphasized the studio’s focus on reaching a broad audience and delivering a compelling continuation of Senua’s journey.
As the gaming landscape evolves, Ninja Theory remains committed to crafting immersive experiences that resonate with players, regardless of their length.
Data Source: ign