Today, Google-parent Alphabet (GOOGL) saw a decline in its stock value following reports of potential changes to its artificial intelligence (AI) offerings. Speculation emerged that Alphabet is considering introducing fees for certain AI-powered features in its internet search services, prompting investors to scrutinize the implications.
According to a report from the Financial Times, Google may integrate AI-powered search features into its premium subscription tier, which currently provides access to the Gemini AI assistant within Gmail and Docs. Notably, Google’s core search engine will remain free, with advertisements still displayed alongside search results, even for subscribers.
Analysts, including Justin Post from Bank of America, are evaluating the potential impact of this move on Google’s stock performance. Concerns arise regarding the effect on advertising revenue, particularly with the integration of chatbot AI technology into search queries. Investors anticipate further clarity on Alphabet’s strategy during the upcoming Google I/O 2024 developers event scheduled for May.
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On the stock market today, Google’s shares experienced a 2.8% decline, closing at 150.53 and stepping out of a buy zone. Despite this setback, Google’s stock has demonstrated an overall 8% increase in value since the beginning of 2024.
Addressing the uncertainty surrounding the possibility of charging for AI-search features, Post highlights potential implications. He suggests that such a move could offset AI computing expenses or mitigate risks associated with lower ad click-through rates for AI-driven search results. Additionally, the consideration of a paid tier for premium AI capabilities could serve as a revenue recovery mechanism for Google, without compromising margins.
Looking ahead, Google’s upcoming cloud computing conference from April 9 to April 11 may shed further light on the company’s strategies and developments in the AI domain.
Despite today’s stock decline, GOOGLE maintains a robust IBD Relative Strength Rating of 82 out of 99, indicating strong performance relative to other stocks over the past year. This underscores Google’s continued resilience and potential in navigating the evolving landscape of AI-driven technologies.
Data Source: investors